Since its bubbly debut in an Atlanta soda fountain more than a century ago, Coca-Cola has grown into a $50 billion global enterprise whose trademark is the most recognized and beloved commercial symbol in the world. Allen relates the incredible history of Coca-Cola, chronicling the successes, failures, and controversies surrounding its success. 32 pages of photos.
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Since its bubbly debut in an Atlanta soda fountain more than a century ago, Coca-Cola has grown into a $50 billion global enterprise whose trademark is the most recognized and beloved commercial symbol in the world. Allen relates the incredible history of Coca-Cola, chronicling the successes, failures, and controversies surrounding its success. 32 pages of photos.
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Add this copy of Secret Formula: How Brilliant Marketing and Relentless to cart. $25.43, new condition, Sold by JR Books rated 4.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 1995 by Harper Paperbacks.
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