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The Real Thing: Truth and Power at the Coca-Cola Company

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The Real Thing: Truth and Power at the Coca-Cola Company - Hays, Constance L
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With fresh insights and a penetrating eye, a "New York Times" reporter examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire.

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The Real Thing: Truth and Power at the Coca-Cola Company 2005, Random House Trade, New York, NY

ISBN-13: 9780812973648

Trade paperback

The Real Thing: Truth and Power at the Coca-Cola Company 2004, Random House (NY), New York, NY

ISBN-13: 9780375505621

Hardcover