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Sales Shock!: The End of Selling Products/The Rise of Comanaging Customers

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Sales Shock!: The End of Selling Products/The Rise of Comanaging Customers - Hanan, Mack
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Hanan reminds readers that the old style of selling has always been based on comparison, but as competitive products and services have achieved parity in performance and quality, there's no longer any need for a cadre of sellers to compare them, nor is there any way to avoid such a sales force. Sales Shock! shows readers how to escape the trap of an outdated, volume-driven "sales" approach and create in-depth, ongoing partnerships in highly lucrative niche markets.

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Sales Shock!: The End of Selling Products/The Rise of Comanaging Customers 1996, Amacom, New York, NY

ISBN-13: 9780814402481

5th edition

Hardcover