Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies sales forecasting practices, a two-year, in-depth study of ...
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Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions.
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Good. This book has been examined carefully and the cover shows some wear. There may be some highlighting or writing inside, but the pages are mostly clean. Fast Shipping-Safe and Secure Mailer-Our goal is to deliver a better item than what you are hoping for! If not we will make it right!
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Good. Trade paperback (US). Glued binding. 368 p. Contains: Illustrations. Audience: General/trade. SOFT COVER(ST3316) FOLLOWING SPECIAL DESCRIPTION CAREFULLY: This sale is for a pre-owned Soft Cover Book: This book may be Contains writing Marking, Highlight, Answers for most Questions, Notes, Names, Marker s Marks, and/Under-lining. Back and front cover wrinkled & creased (YES), Stem s binding (Good), Water damaged (NONE), wrinkled pages (yes). You will be at most 65% satisfied with this item or your money back guarantee
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Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).