Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies ...
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Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry's - as well as unconventional sources such as theatre and comedy.
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Add this copy of Return on Ideas: a Practical Guide to Making Innovation to cart. $39.47, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2007 by Wiley.
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Seller's Description:
New. Delivering innovation has become the number-one item on the marketing director's agenda. Innovation is no longer an occasional "extra, " but something demanded by retailers, shareholders, and, above all, consumers. Yet, many of today's marketers never move beyond making flavor changes, just to keep the brand alive. Num Pages: 280 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 244 x 195 x 22. Weight in Grams: 752. 2007. 1st Edition. Hardcover.....We ship daily from our Bookshop.
Add this copy of Return on Ideas: A Practical Guide to Making Innovation to cart. $33.65, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2007 by Wiley.
Add this copy of Return on Ideas: a Practical Guide to Making Innovation to cart. $45.28, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2007 by Wiley.
