All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2 nd Edition challenges conventional ...
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All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2 nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has - the connection with democracy - and asks what benefits or costs it brings to politics, markets and the media.
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Seller's Description:
Very good. No dust jacket. Ex-library. Sewn binding. Paper over boards. 228 p. Audience: General/trade. LCCN 2005014613 Type of material Book Personal name Moloney, Kevin, 1943-Main title Rethinking public relations: PR propaganda and democracy / Kevin Moloney. Edition 2nd ed. Published/Created New York: Routledge, 2006. ISBN 0415370612 (hard cover) 0415370620 (soft cover) LC classification HD59. M62 2006 Contents A great Niagara of PR--PR from top to bottom--A future with PR--PR and propaganda--PR propaganda in the UK--Can PR and democracy co-exist? --Is PR damaging democracy? --Ethics, social responsibility, stakeholders--Politics, corporate PR, campaigning--Markets, branding, reputation--Media matters--The consequences of PR propaganda. Subjects Public relations. Democracy. Notes Includes bibliographical references and index. Dewey class no. 659.2
