Addressing the theory, practice, and context of government public relations, this book stresses the importance, value, and use of public relations as a tool to advance the goals of government. Each section begins with an introductory overview and ends with a list of discussion questions and additional readings. Describing the discrete purposes of public relations to make their benefit and application more tangible, topics include media relations, public reporting, responsiveness, and outreach, as well as the integral role ...
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Addressing the theory, practice, and context of government public relations, this book stresses the importance, value, and use of public relations as a tool to advance the goals of government. Each section begins with an introductory overview and ends with a list of discussion questions and additional readings. Describing the discrete purposes of public relations to make their benefit and application more tangible, topics include media relations, public reporting, responsiveness, and outreach, as well as the integral role of PR in crisis management. The last section summarizes the overall themes along with future influences such as globalization and e-reporting. An extensive appendix consists of an annotated bibliography of the historical literature.
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Seller's Description:
New. Trade paperback (US). Glued binding. 454 p. Contains: Illustrations, black & white, Tables, black & white. Public Administration and Public Policy, 136.
