Die Autorin untersucht PR und Unternehmenskommunikation unter dem Aspekt von Glaubw???rdigkeit, Vertrauen und Legitimation und entwickelt daraus ein Konzept, das einen offenen, selbstkritischen Diskurs anstatt einer einseitigen Positiv-Kommunikation vorsieht.
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Die Autorin untersucht PR und Unternehmenskommunikation unter dem Aspekt von Glaubw???rdigkeit, Vertrauen und Legitimation und entwickelt daraus ein Konzept, das einen offenen, selbstkritischen Diskurs anstatt einer einseitigen Positiv-Kommunikation vorsieht.
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Pub Date: Reverse
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Edition:
2013, Springer Gabler
Trade paperback,
New
Available Copies: 10+
Details:
ISBN:
3642389414
ISBN-13:
9783642389412
Pages:
119
Edition:
2013 edition
Publisher:
Springer Gabler
Published:
2013
Language:
German
Alibris ID:
17383867417
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Seller's Description:
New. Text in German. Trade paperback (US). Glued binding. 119 p. Contains: Unspecified, Illustrations, black & white.
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Edition:
2013, Springer Gabler
Trade paperback,
New
Available Copies: 10+
Details:
ISBN:
3642389414
ISBN-13:
9783642389412
Pages:
119
Edition:
2013 edition
Publisher:
Springer Gabler
Published:
2013
Language:
German
Alibris ID:
11865848809
Shipping Options:
Standard Shipping: $4.74
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Print on demand Text in German. Trade paperback (US). Glued binding. 119 p. Contains: Unspecified, Illustrations, black & white.
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Edition:
2013, Springer Gabler
Trade paperback,
Good
Details:
ISBN:
3642389414
ISBN-13:
9783642389412
Pages:
119
Edition:
2013 edition
Publisher:
Springer Gabler
Published:
2013
Language:
German
Alibris ID:
18107820450
Shipping Options:
Standard Shipping: $4.74
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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2013,
Springer Gabler, Berlin, Heidelberg
ISBN-13: 9783642389412
German
2013 edition
Trade paperback