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Reputation: What It Takes to Make Them Great - Fombrun, Charles
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Takes readers on a tour of how companies build credibility and status. This book shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even US business schools - compete for prestige and achieve celebrity.

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Reputation: What It Takes to Make Them Great 1996, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875846330

Hardcover