Companies with strong reputations are better able to attract customers, investors, and quality employees, and survive crises that would destroy weaker firms. This text shows how to measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term.
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Companies with strong reputations are better able to attract customers, investors, and quality employees, and survive crises that would destroy weaker firms. This text shows how to measure a company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term.
Read Less
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Edition: 2008, FT Press
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0137144415
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9780137144419
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304
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FT Press
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2008
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English
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Edition: 2003, FT Press
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0130937371
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9780130937377
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2003
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2008
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Edition: 2008, FT Press
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0137144415
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9780137144419
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FT Press
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2003
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Edition: 2008, FT Press
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0137144415
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9780137144419
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2008
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2003
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0130937371
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9780130937377
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2003
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English
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All Editions of Fame & Fortune: How Successful Companies Build Winning Reputations
