Takes readers on a tour of how companies build credibility and status. This book shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even US business schools - compete for prestige and achieve celebrity.
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Takes readers on a tour of how companies build credibility and status. This book shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even US business schools - compete for prestige and achieve celebrity.
Read Less
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Seller's Description:
New in new dust jacket. Cloth bound. Illustrations. Notes. Index. About the Author. 441pp. Gift quality. Pristine book and DJ, crisp, clean, tight, never opened/read. Adult nonfiction General audience.