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Reinventing the Brand: Can Top Brands Survive the New Market Realities?

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Reinventing the Brand: Can Top Brands Survive the New Market Realities? - Kapferer, Jean-Noel
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Nominated for the FNAC-Arthur Andersen Trophy for Best Business Book of the Year.

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Reinventing the Brand: Can Top Brands Survive the New Market Realities? 2001, Kogan Page

ISBN-13: 9780749435936

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