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Real Estate Psychology: The Dynamics of Sucessful Selling

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A guide to real estate selling techniques. Emphasizes communication and persuasion techniques such as empathy, feedback, reinforcement, paraphrasing, and negotiation to secure the trust of the buyer and increase sales. Explains how to understand what motivates prospects and respond to their needs and expectations. Features role-playing exercises and real-world problems to foster development of persuasive and interactive skills.

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Real Estate Psychology: The Dynamics of Sucessful Selling 1981, John Wiley & Sons, New York, NY

ISBN-13: 9780471096108

99th edition

Hardcover