This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in traditional and evolving electronic media markets. It provides a thoroughly updated presentation of the ratings industry and analysis processes, and serves as a practical guide for conducting audience research, providing the tools for becoming informed and discriminating consumers of audience information.
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This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in traditional and evolving electronic media markets. It provides a thoroughly updated presentation of the ratings industry and analysis processes, and serves as a practical guide for conducting audience research, providing the tools for becoming informed and discriminating consumers of audience information.
Read Less
Add this copy of Ratings Analysis: Audience Measurement and Analytics to cart. $117.03, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2013 by Routledge.
Add this copy of Ratings Analysis: Audience Measurement and Analytics to cart. $196.88, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2013 by Routledge.
