Within marketing, product development is increasingly recognized as a specialist area and one that is fundamental to marketing. This guide covers a wide range of issues, including management and the evaluation of success and failure, the interface between design and marketing, networks and relationships, and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.
Read More
Within marketing, product development is increasingly recognized as a specialist area and one that is fundamental to marketing. This guide covers a wide range of issues, including management and the evaluation of success and failure, the interface between design and marketing, networks and relationships, and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.
Read Less
Add this copy of Product Development: Meeting the Challenges of the to cart. $9.45, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1995 by John Wiley & Sons.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780471953531.
Add this copy of Product Development: Meeting the Challenge of the to cart. $81.71, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1995 by Wiley.
Add this copy of Product Development: Meeting the Challenges of the to cart. $95.77, like new condition, Sold by Shadow Books rated 3.0 out of 5 stars, ships from Norwich, NORFOLK, UNITED KINGDOM, published 1995 by John Wiley & Sons Ltd.
