This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.
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This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9781861521736.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9781861521736.
