Fully revised and updated, Problems in Marketing includes over 50 new problems. With a wide range of problems that cover every area of marketing practice, this book is ideal for students who want to test their marketing knowledge. Each problem concentrates on a single concept or technique of marketing management. Areas covered include amongst others: strategic marketing, consumer behaviour and international marketing.
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Fully revised and updated, Problems in Marketing includes over 50 new problems. With a wide range of problems that cover every area of marketing practice, this book is ideal for students who want to test their marketing knowledge. Each problem concentrates on a single concept or technique of marketing management. Areas covered include amongst others: strategic marketing, consumer behaviour and international marketing.
Read Less
