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Contemporary Issues in Strategic Management

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Contemporary Issues in Strategic Management - Phillips, Paul, and Moutinho, Luiz
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Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management. Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, ...

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Contemporary Issues in Strategic Management 2018, Routledge, London

ISBN-13: 9781138939646

Paperback

Contemporary Issues in Strategic Management 2018, Routledge, London

ISBN-13: 9781138939639

Hardcover