This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922 edition. Excerpt: ... is and attempt to increase the volume of business, first, by sending salesmen from the home office who shall nominally be in charge of the agents in the cities visited, the purpose of such salesmen being to assist the agents to increase business, to see that advertising plans are properly carried out, ...
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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922 edition. Excerpt: ... is and attempt to increase the volume of business, first, by sending salesmen from the home office who shall nominally be in charge of the agents in the cities visited, the purpose of such salesmen being to assist the agents to increase business, to see that advertising plans are properly carried out, and in general to act as the company's representatives with the particular agents for the period of the stay and as the partners of the agents in carrying on their business in Hamilton oil. The second part of the plan provides for extensive local advertising to be scheduled in such a way that the height of each local campaign shall coincide with the visits of the special or missionary salesmen. Which plan should the Hamilton Oil Company adopt? Problem 82 Washington Motor Car Company--Foreign Advertising The Washington Motor Car Company, maker of a low-priced, six-cylinder car well known in the domestic market, has recently entered the foreign field, having distributing agencies in England, France, Denmark, Brazil, Argentina, Chile, and Mexico. Contact between the company and its agencies is maintained through travelers who give the dealers technical information Upon advertising in foreign trade, ace Starch, Principles of Advertising, Chap. XXXVI; Wymaii (Business Training Corp.), Direct Exporting, Chap. VI; Vedder, American Methods in Foreign Trade, Chap. XVIII; Wolfe, Theory and Practice of International Commerce, Chap. XX; Wyman, Export Merchandising, Chap. XVI; and articles as follows: The World's Markets. May 1919, p. 27--"Advertising for Foreign Trade." May 1922, p. 13--"Modern Kxport Methods." Proceedings of annual conventions of National Foreign Trade Council. 1919, p. 217, Frank A. Arnold--"Survey and Method...
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