Covering the core topics of marketing, this study integrates coverage of international, ethical and societal issues with computer exercises and a computerized study guide. Customer service, database marketing, diversity in the marketplace, relationship marketing and TQM are discussed here.
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Covering the core topics of marketing, this study integrates coverage of international, ethical and societal issues with computer exercises and a computerized study guide. Customer service, database marketing, diversity in the marketplace, relationship marketing and TQM are discussed here.
Read Less
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