Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text clearly portrays the state-of-the-art and captures the fast-paced nature of the field. It provides comprehensive coverage of all major marketing topics, and the text is accompanied by a supplements package, produced by the authors, which includes computer exercises, videos, video manual, detailed lecture notes, and a test bank.
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Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text clearly portrays the state-of-the-art and captures the fast-paced nature of the field. It provides comprehensive coverage of all major marketing topics, and the text is accompanied by a supplements package, produced by the authors, which includes computer exercises, videos, video manual, detailed lecture notes, and a test bank.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 2150grams, ISBN: 9780023342707.
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Seller's Description:
Very Good Condition. Used book, very good condition, all pages clean. Quantity Available: 1. ISBN: 0023347007. ISBN/EAN: 9780023347009. Pictures of this item not already displayed here available upon request. Inventory No: ABE419257406.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 2150grams, ISBN: 9780023342707.
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Seller's Description:
Good. Good condition. 7th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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Seller's Description:
Fair. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
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Seller's Description:
Oversize hardcover in pictorial boards, no DJ as issued. Good w bumped corners, highlighting, notations. Used but usable copy of later edition. 8-1/2 x 11, 773 pp plus 93 pp of appendixes, glossary, indexes, b/w & color illus, map endpapers. ISBN 0023342706.
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Seller's Description:
Very Good. Hardcover Very Good Standard used condition May have some wear, highlighting, notes, creasing, previous owner's name, etc May or may not include supplements such as infotrac or other web access codes (the dust cover may be missing) Fast & reliable delivery Exceptional customer service.
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Seller's Description:
Good. No Jacket. 4to-over 9¾"-12" tall. Uses many period advertising in both color and b&w as examples: i.e. Kentucky Fried Chicken; Wendy's-Where's the Beef? ; E.T. chewable vitamins by Squibb; E.F. Hutton and more. Boards are scuffed with light edgewear, bookstore sticker on front board. Text highlighting and notations in text. All pages secure in binding.