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Principles of International Marketing Research

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Principles of International Marketing Research - Groves, Len
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A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.

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Principles of International Marketing Research 1994, Wiley-Blackwell, Hoboken

ISBN-13: 9780631193555

Paperback