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Predatory Marketing - Beemer, C Britt, and Shook, Robert L
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"Predatory Marketing" is based on one powerful principle: find out what competitors do best and convince their customers that you can do it better. Applying this prescription to all aspects of marketing, this book reveals proven methods for winning customer satisfaction and loyalty. Includes special nationwide Consumer Mind Reader surveys conducted exclusively for this book.

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Predatory Marketing 1998, Broadway Books, New York, NY

ISBN-13: 9780767901895

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