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Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History

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Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History - Cone, Steve
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This new book from Cone, marketing leader and author of the well-reviewed "Steal These Ideas," unlocks marketings biggest mystery: how to conjure the words that make a product irresistible--he terms these exceptional slogans powerlines.

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Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History 2008, Bloomberg Press, New York, NY

ISBN-13: 9781576603048

Hardcover