The mid-20th century brought about an advertising renaissance in the western world. Technology boomed. Standards of living increased, innovation abounded, and 'luxury' consumer products such as TVs, fridges and gas heating became readily available to the public. In order to sell them, ads needed to be as quirky and appealing as the new commodities themselves. This compact yet comprehensive book, written by an experienced design historian, explores the hand-in-hand development of advertisement and the many household ...
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The mid-20th century brought about an advertising renaissance in the western world. Technology boomed. Standards of living increased, innovation abounded, and 'luxury' consumer products such as TVs, fridges and gas heating became readily available to the public. In order to sell them, ads needed to be as quirky and appealing as the new commodities themselves. This compact yet comprehensive book, written by an experienced design historian, explores the hand-in-hand development of advertisement and the many household amenities that we take for granted today. This book began its life as an offshoot of another, also written by Ruth Artmonsky, but focusing on the advertising of furniture. Her research led her to discover the expansive genre of domestic appliance advertising - not relevant to her book, but more than interesting enough to merit a new text in its own right. Adverts that caught Ruth's eye include "an advertisement for a gas iron, and a rare one of a man admitting he might be able to do the laundry when the house purchased a washing machine." Discover all this and more in Powering the Home.
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Add this copy of Powering the Home: 50 Years of Advertising Home to cart. $10.44, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2017 by Artmonsky Arts.
Add this copy of Powering the Home: 50 Years of Advertising Home to cart. $11.15, good condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2017 by Artmonsky Arts.
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Seller's Description:
Good. Contains: Illustrations, color. 50 Years . Includes: illustrations, color. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Add this copy of Powering the Home: 50 Years of Advertising Home to cart. $11.25, like new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2017 by Artmonsky Arts.
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Seller's Description:
Fine. Contains: Illustrations, color. 50 Years . Includes: illustrations, color. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Powering the Home: 50 Years of Advertising Home to cart. $11.37, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2017 by Artmonsky Arts.
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Seller's Description:
New. Contains: Illustrations, color. 50 Years . Includes: illustrations, color. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Powering the Home: 50 Years of Advertising Home to cart. $17.96, good condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2017 by Artmonsky Arts.
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Seller's Description:
Good. Contains: Illustrations, color. 50 Years . Includes: illustrations, color. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Add this copy of Powering the Home: 50 Years of Advertising Home to cart. $27.23, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2017 by Artmonsky Arts.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Contains: Illustrations, color. 50 Years . Includes: illustrations, color. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
