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The First Golden Age of British Advertising

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The First Golden Age of British Advertising - Artmonsky, Ruth
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The 'golden age' of advertising is usually seen to be the last decades of the 20th century, centred on Fitzrovia, vast in quantity, swamping the plethora of magazines and newspapers appearing (and disappearing) at that time, and making optimal use of the novelty of commercial television. But the true 'golden age' of British advertising was in the decades immediately after the First World War, when zealous entrepreneurs banded together in local clubs and in national bodies to take the activity from the back room of jobbing ...

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The First Golden Age of British Advertising 2018, Artmonsky Arts, London

ISBN-13: 9780993587863

Paperback