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Planning and Managing the Experience Economy in Tourism - Augusto Costa, Rui (Editor), and Brandão, Filipa (Editor), and Breda, Zelia (Editor)
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Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination's competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination's overall sustainability ...

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Planning and Managing the Experience Economy in Tourism 2021, Business Science Reference

ISBN-13: 9781799887751

Hardcover