This book gives students an accessible account of theoretical knowledge to help them explore and understand the world of persuasion they live in. Although the text is grounded in rhetorical theory, the findings of social science research are woven throughout its narrative to provide a comprehensive account of persuasion. The new edition features enhanced Web pedagogy with Internet-based activities for each chapter, revised examples, updated theory discussion with new theories added, including Problematic Integration Theory.
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This book gives students an accessible account of theoretical knowledge to help them explore and understand the world of persuasion they live in. Although the text is grounded in rhetorical theory, the findings of social science research are woven throughout its narrative to provide a comprehensive account of persuasion. The new edition features enhanced Web pedagogy with Internet-based activities for each chapter, revised examples, updated theory discussion with new theories added, including Problematic Integration Theory.
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2013,
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2005,
McGraw-Hill Companies, Boston, MA
ISBN-13: 9780072862911
2nd edition
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2001,
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ISBN-13: 9780767415415
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All Editions of Persuasion in the Media Age
Books by Timothy A Borchers