For decades young people in the 18-to-34 age group have been the darlings of advertisers and marketers who yearn for greater sales and the elusive "buzz" of publicity. As a consequence of this focus, Bogart argues, media content itself has changed. Sex and violence have become endemic in movies and TV because they attract young audiences. This momentous shift has come about despite a flawed marketing premise--the idea that young audiences are the most valuable consumers does not jibe with the evidence. Drawing on long ...
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For decades young people in the 18-to-34 age group have been the darlings of advertisers and marketers who yearn for greater sales and the elusive "buzz" of publicity. As a consequence of this focus, Bogart argues, media content itself has changed. Sex and violence have become endemic in movies and TV because they attract young audiences. This momentous shift has come about despite a flawed marketing premise--the idea that young audiences are the most valuable consumers does not jibe with the evidence. Drawing on long experience as a scholar and practitioner, and using extensive research and exclusive interviews with media producers, Bogart traces the connection between commercial interests and standards of propriety in movies and television. "This provocative book contains an implicit challenge to America's big media which they will ignore at their peril, as they probably will."--Reuven Frank, former president NBC News.
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Fine. Sewn binding. Cloth over boards. 336 p. Intended for a juvenile audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
Fine. Sewn binding. Cloth over boards. 336 p. Intended for a juvenile audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 336 p. Intended for a juvenile audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
