Professor Leo Bogart
Leo Bogart wass one of America's most distinguished authorities in public opinion, media, and marketing research. His other books include Finding Out , Strategy in Advertising, The Age of Television, Preserving the Press , and Commercial Culture . He and George Gallup were the first people elected to the Market Research Council's Hall of Fame.
Leo Bogart wass one of America's most distinguished authorities in public opinion, media, and marketing research. His other books include Finding Out , Strategy in Advertising, The Age of Television, Preserving the Press , and Commercial Culture . He and George Gallup were the first people elected to the Market Research Council's Hall of Fame. See less