Written with a managerial focus, this book is useful to the practicing products manager. It presents perspective of marketing along with the management approach. It includes many examples, cases, and research.
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Written with a managerial focus, this book is useful to the practicing products manager. It presents perspective of marketing along with the management approach. It includes many examples, cases, and research.
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Edition:
2007, Irwin/McGraw-Hill
Hardcover,
Very Good
Details:
ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
2007
Language:
English
Alibris ID:
18106406375
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Seller's Description:
Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition:
2007, Irwin/McGraw-Hill
Hardcover,
Very Good
Details:
ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
2007
Language:
English
Alibris ID:
18112077804
Shipping Options:
Standard Shipping: $4.57
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Seller's Description:
Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition:
2007, Irwin/McGraw-Hill
Hardcover,
Very Good
Details:
ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
2007
Language:
English
Alibris ID:
18097733474
Shipping Options:
Standard Shipping: $4.57
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Seller's Description:
Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition:
2007, Irwin/McGraw-Hill
Hardcover,
Good
Details:
ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
2007
Language:
English
Alibris ID:
18096707465
Shipping Options:
Standard Shipping: $4.57
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Seller's Description:
Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Edition:
2007, Irwin/McGraw-Hill
Hardcover,
Very Good
Details:
ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
2007
Language:
English
Alibris ID:
17771363752
Shipping Options:
Standard Shipping: $4.57
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Seller's Description:
Very Good. Very Good condition. 9th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
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Edition:
2007, Irwin/McGraw-Hill
Hardcover,
Good
Details:
ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
10/2007
Language:
English
Alibris ID:
17895326333
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Seller's Description:
Good. Prompt shipment, with tracking. we ship in CLEAN SECURE boxes Good clean copy no dust jacket. Ninth edition. Clean pages. Slight wear to cover and corners.
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Edition:
2007, Irwin/McGraw-Hill
Hardcover,
Good
Details:
ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
2007
Language:
English
Alibris ID:
16508649206
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Seller's Description:
Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Edition:
2007, Irwin/McGraw-Hill
Paperback,
New
Available Copies: 5
Details:
ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
2007
Language:
English
Alibris ID:
18172792327
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Seller's Description:
Brand New. New Book Paperback International edition, We Ship to PO BOX Address also.
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Edition:
2007, Irwin/McGraw-Hill
Hardcover,
New
Details:
ISBN:
0073529885
ISBN-13:
9780073529882
Pages:
558
Edition:
9th edition
Publisher:
Irwin/McGraw-Hill
Published:
10/2007
Language:
English
Alibris ID:
16879739116
Shipping Options:
Standard Shipping: $4.57
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Seller's Description:
New. Size: 9x7x1; New. In shrink wrap. Looks like an interesting title!
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2007,
Irwin/McGraw-Hill, Boston, MA
ISBN-13: 9780073529882
9th edition
Hardcover