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New Food Product Development: From Concept to Marketplace, Second Edition

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New Food Product Development: From Concept to Marketplace, Second Edition - Fuller, Gordon W
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This new edition of a best-selling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into the marketplace. With extensive experience in new food product development, the author outlines ways a company can organize for new product development and utilize available resources. He focuses on the roles, functions, and ...

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New Food Product Development: From Concept to Marketplace, Second Edition 2004, CRC Press, Boca Raton, FL

ISBN-13: 9780849316739

2nd edition

Hardcover