Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that our sense of smell diminished during as humans evolved, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously thought. Shepherd connects his research to trends in nutrition, dieting, obesity, and the challenges that many face in eating ...
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Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the "human brain flavor system," laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that our sense of smell diminished during as humans evolved, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously thought. Shepherd connects his research to trends in nutrition, dieting, obesity, and the challenges that many face in eating healthily. He concludes with human perceptions of smell and flavor and their relationship to the neural basis of consciousness.
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Seller's Description:
Very good in very good dust jacket. Ex-library. xiii, 267 p. : ill.; 24 cm. LCCN 2011029170 Type of material Book Personal name Shepherd, Gordon M., 1933-Main title Neurogastronomy: how the brain creates flavor and why it matters / Gordon M. Shepherd. Published/Created New York: Columbia University Press, c2012. Description xiii, 267 p. : ill.; 24 cm. ISBN 9780231159104 (cloth: alk. paper) 9780231530316 (e-book) 9780231159111 (pbk. ) LC classification QP456. S56 2012 Contents The revolution in smell and flavor--Dogs, humans, and retronasal smell--How the mouth fools the brain--The molecules of flavor--Making pictures of smells--Smell receptors for smell molecules--Forming a sensory image--Images of smell: an "aha" moment--A smell is like a face--Pointillist images of smell--Enhancing the image--Creating, learning, and remembering smell--Creating flavor--Smell and flavor--Taste and flavor--Mouth-sense and flavor--Seeing and flavor--Hearing and flavor--The muscles of flavor--Putting it together: the human brain flavor system--Why it matters--Flavor and emotions: "images of desire"--Flavor and memory: reinterpreting Proust--Flavor and obesity--Decisions and the neuroeconomics of flavor and nutrition--Plasticity in the human brain flavor system--Smell, flavor, and language--Smell, flavor, and consciousness--Smell and flavor in human evolution--Why flavor matters. LC Subjects Taste--Physiological aspects. Smell--Physiological aspects. Flavor. Other Subjects Olfactory Perception--physiology. Brain--physiology. Taste Perception--physiology. Notes Includes bibliographical references (p. 243-255) and index. Dewey class no. 612.8 NLM class no. WV 301 Other system no. (DNLM)101564297
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Fair. This is a former library book with stickers, inserts and markings. May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
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Good. Hardcover. Ex Library with usual markings, stamps and/or stickers. Mylar cover on dust jacket, taped to book. Proceeds benefit the Pima County Public Library system, which serves Tucson and southern Arizona. Until further notice, USPS Priority Mail only reliable option for Hawaii.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Fine. Trade paperback (US). Glued binding. 288 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Figures. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
