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Narrative and Numbers: The Value of Stories in Business

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Narrative and Numbers: The Value of Stories in Business - Damodaran, Aswath
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Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value.

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Narrative and Numbers: The Value of Stories in Business 2018, HarperCollins India, New Dehli

ISBN-13: 9789353024536

Paperback

Narrative and Numbers: The Value of Stories in Business 2017, Columbia Business School Publishing, New York

ISBN-13: 9780231180481

Hardcover