A Rare Look Over A Master's Shoulder
If you're in advertising, marketing, or copywriting, you get a rare chance in these pages to walk beside a master. Maxwell Sackheim takes you on a story-filled advertising odyssey that found gold in New York, then Chicago, and even in retirement in Florida. Along the way, he tells you the stories behind the scenes, pops open his portfolio to show you rare samples, and confides things like how he wrote the classic ad "Do You Make These Mistakes In English?" And how he came up with the idea for the widely imitated, super-successful Book Of The Month Club, and what it took to launch the birth of the Billion Dollar Baby, the American Express credit card. When we progress as marketers and advertising professionals it comes by standing on the shoulders of giants, like Maxwell Sackheim. Here's an opportunity to do so and see the field with fresh eyes.
