Broadly based and theoretically grounded, this introductory textbook provides a multidisciplinary introduction to the relationship between media, culture and society. MediaMaking brings together media theory and cultural studies to present the interrelations among various media, the overall development of a media culture and the broader social context in which media is located. Theoretically and analytically organized with sections on media s relation to behavior, politics, the public, globalization, organizations, ...
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Broadly based and theoretically grounded, this introductory textbook provides a multidisciplinary introduction to the relationship between media, culture and society. MediaMaking brings together media theory and cultural studies to present the interrelations among various media, the overall development of a media culture and the broader social context in which media is located. Theoretically and analytically organized with sections on media s relation to behavior, politics, the public, globalization, organizations, meaning and ideology, this textbook offers students a comprehensive understanding of the nature of the media communication process - an essential part of understanding contemporary life.
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