To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and prospects' journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making ...
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To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and prospects' journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.
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Add this copy of Measuring Consumer Behavior in Hospitality for Enhanced to cart. $183.52, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2023 by IGI Global.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Measuring Consumer Behavior in Hospitality for Enhanced to cart. $241.89, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2023 by IGI Global.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Measuring Consumer Behavior in Hospitality for Enhanced to cart. $269.31, new condition, Sold by Paperbackshop International rated 5.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2023 by IGI Global.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Measuring Consumer Behavior in Hospitality for Enhanced to cart. $180.11, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by IGI Global.
Add this copy of Measuring Consumer Behavior in Hospitality for Enhanced to cart. $235.47, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by IGI Global.
Add this copy of Measuring Consumer Behavior in Hospitality for Enhanced to cart. $164.50, Sold by Tooky Books rated 4.0 out of 5 stars, ships from Contoocook, NH, UNITED STATES, published 2023 by IGI Global.
