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Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy

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An exciting new illustration of the personalized marketing strategy that is changing the face of promotion today and a demonstration of the nine steps to successful one-on-one communication. Illustrated.

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Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy 1986, McGraw-Hill Companies, New York, NY

ISBN-13: 9780070511910

Hardcover