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Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

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Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital Roi with Idirect and Ibranding Imperatives - Rapp, Stan
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Global direct marketing icon Rapp teams up with the expert professionals at the Direct Marketing Association (DMA) to answer the need among marketing professionals for a guide to creating a winning digital direct marketing plan.

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Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital Roi with Idirect and Ibranding Imperatives 2009, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071638029

Hardcover