Based on extensive research on far more affluent consumers with larger disposable incomes, the authors argue that the rules for mass marketing must be rewritten and outline seven new rules for capturing this largely ignored market.
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Based on extensive research on far more affluent consumers with larger disposable incomes, the authors argue that the rules for mass marketing must be rewritten and outline seven new rules for capturing this largely ignored market.
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Edition:
2004, Harvard Business Review Press
Hardcover,
Very Good
Details:
ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2004
Language:
English
Alibris ID:
14392201824
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Very Good jacket. ALL ITEMS ARE SENT BY ROYAL MAIL.
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Edition:
2004, Harvard Business Review Press
Hardcover,
Fine/Like New
Details:
ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2004
Language:
English
Alibris ID:
17998525674
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Fine. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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Edition:
2004, Harvard Business Review Press
Hardcover,
Very Good
Details:
ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2004
Language:
English
Alibris ID:
17966734887
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Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition:
2004, Harvard Business Review Press
Hardcover,
Good
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ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2008
Language:
English
Alibris ID:
17789716983
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9781591391968.
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Edition:
2004, Harvard Business Review Press
Hardcover,
Fair
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ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2004
Language:
English
Alibris ID:
17611509630
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9781591391968.
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Edition:
2004, Harvard Business Review Press
Hardcover,
Very Good
Available Copies: 10+
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ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2004
Language:
English
Alibris ID:
16998083706
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Very Good-Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark-NICE Standard-sized.
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Edition:
2004, Harvard Business Review Press
Hardcover,
Very Good
Details:
ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2004
Language:
English
Alibris ID:
16141041856
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Very good. Crisp clean w/light shelfwear/edgewear-may have remainder mark Standard-sized.
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Edition:
2004, Harvard Business Review Press
Hardcover,
New
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ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
09/2004
Language:
English
Alibris ID:
16608301857
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New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,
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Edition:
2004, Harvard Business Review Press
Hardcover,
Good
Details:
ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2004
Language:
English
Alibris ID:
17107363569
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Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Edition:
2004, Harvard Business Review Press
Hardcover,
New
Details:
ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2004
Language:
English
Alibris ID:
16665732622
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New. P xvii + 269.
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2004,
Harvard Business Review Press, Boston, MA
ISBN-13: 9781591391968
Hardcover