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Fashion Brands: Branding Style from Armani to Zara

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Fashion Brands: Branding Style from Armani to Zara - Tungate, Mark
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Crammed with facts and fascinating case studies, "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. It examines how the use of advertising and the media has altered the world's fashion "sense" and looks at how store design influences what people buy.

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Fashion Brands: Branding Style from Armani to Zara 2012, Kogan Page, London

ISBN-13: 9780749464462

3rd edition

Trade paperback

Fashion Brands: Branding Style from Armani to Zara 2008, Kogan Page, London, England

ISBN-13: 9780749453053

2nd edition

Hardcover

Fashion Brands: Branding Style from Armani to Zara 2005, Kogan Page

ISBN-13: 9780749442996

Hardcover