Based on extensive research on far more affluent consumers with larger disposable incomes, the authors argue that the rules for mass marketing must be rewritten and outline seven new rules for capturing this largely ignored market.
Read More
Based on extensive research on far more affluent consumers with larger disposable incomes, the authors argue that the rules for mass marketing must be rewritten and outline seven new rules for capturing this largely ignored market.
Read Less
Book Details
Seller
Sort
U.K./EUR Sellers
Price: Low to High
Price: High to Low
Condition
Condition: Reverse
Pub Date
Pub Date: Reverse
Sellers Near Me
Edition: 2004, Harvard Business Review Press
Hardcover,
Very Good
Details: ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2004
Language:
English
Alibris ID:
14392201824
Shipping Options: Standard Shipping: $4.62
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: Very Good jacket. ALL ITEMS ARE SENT BY ROYAL MAIL.
Hide Details ▴
Edition: 2004, Harvard Business Review Press
Hardcover,
Good
Details: ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2008
Language:
English
Alibris ID:
17789716983
Shipping Options: Standard Shipping: $4.62
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9781591391968.
Hide Details ▴
Edition: 2004, Harvard Business Review Press
Hardcover,
Fair
Details: ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2004
Language:
English
Alibris ID:
17611509630
Shipping Options: Standard Shipping: $4.62
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9781591391968.
Hide Details ▴
Edition: 2004, Harvard Business Review Press
Hardcover,
Fine/Like New
Details: ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2004
Language:
English
Alibris ID:
17998525674
Shipping Options: Standard Shipping: $4.62
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: Fine. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Hide Details ▴
Edition: 2004, Harvard Business Review Press
Hardcover,
Very Good
Available Copies: 10+
Details: ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2004
Language:
English
Alibris ID:
16998083706
Shipping Options: Standard Shipping: $4.62
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: Very Good-Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark-NICE Standard-sized.
Hide Details ▴
Edition: 2004, Harvard Business Review Press
Hardcover,
Very Good
Details: ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2004
Language:
English
Alibris ID:
16141041856
Shipping Options: Standard Shipping: $4.62
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: Very good. Crisp clean w/light shelfwear/edgewear-may have remainder mark Standard-sized.
Hide Details ▴
Edition: 2004, Harvard Business Review Press
Hardcover,
New
Details: ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
09/2004
Language:
English
Alibris ID:
16608301857
Shipping Options: Standard Shipping: $4.62
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,
Hide Details ▴
Edition: 2004, Harvard Business Review Press
Hardcover,
Very Good
Details: ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2004
Language:
English
Alibris ID:
17966734887
Shipping Options: Standard Shipping: $4.62
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Hide Details ▴
Edition: 2004, Harvard Business Review Press
Hardcover,
Good
Details: ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2004
Language:
English
Alibris ID:
17107363569
Shipping Options: Standard Shipping: $4.62
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Hide Details ▴
Edition: 2004, Harvard Business Review Press
Hardcover,
New
Details: ISBN:
1591391962
ISBN-13:
9781591391968
Pages:
269
Publisher:
Harvard Business Review Press
Published:
2004
Language:
English
Alibris ID:
17945075173
Shipping Options: Standard Shipping: $4.62
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description: Brand New. New Book Original US edition, We Ship to PO BOX Address also.
Hide Details ▴
ISBN-13: 9781591391968
Hardcover
