Marketing to Libraries for the New Millennium: Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends
Marketing to Libraries for the New Millennium: Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends
Based on the all-day program, 'Marketing to Libraries for the Millennium, ' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds.
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Based on the all-day program, 'Marketing to Libraries for the Millennium, ' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds.
Read Less
Publisher:
Globe Pequot Publishing Group Inc/Bloomsbury
Published:
2002
Language:
English
Alibris ID:
15031380906
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Seller's Description:
New. Print on demand Trade paperback (US). Glued binding. 216 p. Contains: Illustrations, black & white. Alcts Papers on Library Technical Services and Collections, 11.