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Marketing the Arts: Breaking Boundaries - Kerrigan, Finola (Editor), and Preece, Chloe (Editor)
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With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: - The importance of arts consumption and its socio-political dimensions - The importance of the aesthetic experience itself, and how to research it

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Marketing the Arts: Breaking Boundaries 2022, Routledge, Oxford

ISBN-13: 9780367898878

2nd edition

Trade paperback

Marketing the Arts: Breaking Boundaries 2022, Routledge, Oxford

ISBN-13: 9780367898885

2nd edition

Hardcover