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Marketing the Arts: A Fresh Approach

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Marketing the Arts: A Fresh Approach - Kerrigan, Finola (Editor)
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Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.

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Marketing the Arts: A Fresh Approach 2010, Routledge, Oxford

ISBN-13: 9780415496865

Trade paperback

Marketing the Arts: A Fresh Approach 2010, Routledge, Oxford

ISBN-13: 9780415496858

Hardcover