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Marketing for Hospitality and Tourism, Global Edition

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Marketing for Hospitality and Tourism, Global Edition - Kotler, Philip, and Bowen, John, and Makens, James
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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource ...

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Marketing for Hospitality and Tourism, Global Edition 2021, Pearson Education Limited, Harlow

ISBN-13: 9781292363516

8th edition

Paperback

Marketing for Hospitality and Tourism, Global Edition 2016, Pearson Education Limited, Harlow

ISBN-13: 9781292156156

7th edition

Paperback