A comprehensive, completely updated text designed for a first course in marketing. It combines a high level of academic and managerial content with a concise presentation and real-world examples students find interesting and stimulating. Throughout, marketing is presented as a modern, strategically based discipline with broad application to all forms of individual, organizational, and societal endeavor. Included are applications to services, consumer goods, industrial goods, international business and not-for-profit ...
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A comprehensive, completely updated text designed for a first course in marketing. It combines a high level of academic and managerial content with a concise presentation and real-world examples students find interesting and stimulating. Throughout, marketing is presented as a modern, strategically based discipline with broad application to all forms of individual, organizational, and societal endeavor. Included are applications to services, consumer goods, industrial goods, international business and not-for-profit organizations.
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Add this copy of Marketing to cart. $24.00, new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2000 by South Western.
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Seller's Description:
New. New. Quantity Available: 1. ISBN: 032402813X. ISBN/EAN: 9780324028133. Pictures of this item not already displayed here available upon request. Inventory No: ABE428135852.
Add this copy of Marketing to cart. $20.75, good condition, Sold by Friends of the Phoenix Library rated 3.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 1998 by South-Western Pub.
Add this copy of Marketing to cart. $49.60, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by South-Western Pub.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing to cart. $52.97, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1998 by South-Western Pub.
Add this copy of Marketing to cart. $91.47, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1998 by South-Western Pub.
Add this copy of Marketing: Teachers to cart. $106.77, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by West Group.
Add this copy of Marketing: Instructor's Manual to cart. $564.64, good condition, Sold by Stephen White Books rated 5.0 out of 5 stars, ships from Bradford, WEST YORKSHIRE, UNITED KINGDOM, published 1996 by West Publishing Company.
Add this copy of Marketing to cart. $13.97, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1993 by West Publishing Company.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Marketing to cart. $74.47, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1989 by John Wiley & Sons.
Add this copy of Marketing to cart. $28.93, good condition, Sold by Alplaus Books rated 5.0 out of 5 stars, ships from Alplaus, NY, UNITED STATES, published 1986 by Wiley.
