This text spans all of the basic principles of successful marketing. It presents/explains the marketing plan for the successful Honda Accord, integrates the topic of international marketing throughout the book, and includes a supplements package geared to both students and lecturers. Chapters on competitive advantage, branding and direct marketing feature in the text along with a discussion of international examples and special sections on global issues and events.
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This text spans all of the basic principles of successful marketing. It presents/explains the marketing plan for the successful Honda Accord, integrates the topic of international marketing throughout the book, and includes a supplements package geared to both students and lecturers. Chapters on competitive advantage, branding and direct marketing feature in the text along with a discussion of international examples and special sections on global issues and events.
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Edition: 1992, Prentice Hall
Hardcover,
Good
Details: ISBN:
0137197179
ISBN-13:
9780137197170
Pages:
720
Publisher:
Prentice Hall
Published:
1992
Language:
English
Alibris ID:
16053019890
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Seller's Description: Good. Good condition. Writing inside.
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Edition: 1995, Prentice Hall
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Good
Details: ISBN:
0130163872
ISBN-13:
9780130163875
Pages:
704
Edition:
2nd edition
Publisher:
Prentice Hall
Published:
1995
Language:
English
Alibris ID:
17360467956
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Seller's Description: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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Details: ISBN:
0131841858
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9780131841857
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Canadian Edition
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English
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17089102685
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Edition: 1995, Prentice Hall
Hardcover,
New
Details: ISBN:
0130163872
ISBN-13:
9780130163875
Pages:
704
Edition:
2nd edition
Publisher:
Prentice Hall
Published:
1995
Language:
English
Alibris ID:
17894493125
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Seller's Description: New, US edition. Satisfaction guaranteed! !
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Edition: 1995, Prentice Hall
Hardcover,
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Details: ISBN:
0130163872
ISBN-13:
9780130163875
Pages:
704
Edition:
2nd edition
Publisher:
Prentice Hall
Published:
1995
Language:
English
Alibris ID:
16665999134
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Edition: 1995, Prentice Hall
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Details: ISBN:
0130163872
ISBN-13:
9780130163875
Pages:
704
Edition:
2nd edition
Publisher:
Prentice Hall
Published:
1994
Language:
English
Alibris ID:
17851069923
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Edition: 1992, Prentice Hall
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Details: ISBN:
0137197179
ISBN-13:
9780137197170
Pages:
720
Publisher:
Prentice Hall
Published:
1991
Language:
English
Alibris ID:
17851070882
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Edition: 1995, Prentice Hall
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Details: ISBN:
0130163872
ISBN-13:
9780130163875
Pages:
704
Edition:
2nd edition
Publisher:
Prentice Hall
Published:
1995
Language:
English
Alibris ID:
17945127382
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Seller's Description: Very good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Edition: 1995, Prentice Hall
Hardcover,
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Details: ISBN:
0130163872
ISBN-13:
9780130163875
Pages:
704
Edition:
2nd edition
Publisher:
Prentice Hall
Published:
1994
Language:
English
Alibris ID:
17918529561
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ISBN-13: 9780130163875
2nd edition
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ISBN-13: 9780137197170
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