Marketing, 8E by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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Marketing, 8E by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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I took this core marketing course this spring and found this book quite interesting, it has lot of real world examples and case studies which enables the reader to stay connected with the chapter. All in all A MUST READ BOOK FOR A MBA MARKETING STUDENT
Maluprynce
Apr 26, 2007
Awesome book
Interesting book to read with exciting real life stories of companies and how they market their products.