The market leader in tourism marketing, Marketing Tourism in South Africa 5e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa - its statistics, trends, main organisations and role-players. Each chapter is followed by a case study set in a Southern African environment. Marketing Tourism in South Africa features: - Graphs, tables and figures showing the latest industry trends and statistics - End-of ...
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The market leader in tourism marketing, Marketing Tourism in South Africa 5e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa - its statistics, trends, main organisations and role-players. Each chapter is followed by a case study set in a Southern African environment. Marketing Tourism in South Africa features: - Graphs, tables and figures showing the latest industry trends and statistics - End-of-chapter case studies that explore topical tourism issues - More than 150 vignettes to demonstrate real-life current practice and issues - Logos and photographs of key organisations and role players, and lists of websites to familiarise the student with the tourism industry in South Africa. The updated edition is suitable for universities, universities of technology and colleges where course in Tourism Marketing are offered as part of a National Diploma in Tourism, a BCom (Tourism) or a Postgraduate Diploma in Tourism.
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Publisher:
Oxford University Press Southern Africa
Published:
12/1899
Language:
English
Alibris ID:
16076618535
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Seller's Description:
Fine. 0195995406 Ships Within 48 hours M-F. LIKE NEW/UNREAD! ! ! Text is Clean and Unmarked! Has a small black line on edge of pages. Tracking is not available for orders shipped outside of the United States.
Publisher:
Oxford University Press Southern Africa
Published:
2019
Language:
English
Alibris ID:
17966619183
Shipping Options:
Standard Shipping: $4.64
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Seller's Description:
New. Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
